I have always wondered about the nebulous concept called happiness. With a greater amount of quantitative research reported (A prime example is the research about “Awe” by professor Jennifer Aaker at Stanford ), there has been a significant shift in approaches businesses and countries have taken. Continue reading
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“Contrasts” and “Flow” are the key for “Strategy”
30 Jan
We talk so much about the things we like to do. Some people call the inclination towards what we like to do as a “calling” while others like Mihaly Csikszentmihalyi call it “Flow”. At a subconscious level though, does it all mean a play of contrasts? Continue reading
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Where Do you Start?
13 Dec
The key to a strategy is to understand your customers. If a business knows who its customers are, it will know how to attract them, how to fascilitate a sale and retain them for future interactions.
Strategy? 