I have always wondered about the nebulous concept called happiness. With a greater amount of quantitative research reported (A prime example is the research about “Awe” by professor Jennifer Aaker at Stanford ), there has been a significant shift in approaches businesses and countries have taken. Continue reading
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Where Do you Start?
13 Dec
The key to a strategy is to understand your customers. If a business knows who its customers are, it will know how to attract them, how to fascilitate a sale and retain them for future interactions.
Strategy? 